When I say “treat your business like a party” I don’t mean keg stands and balloons – though hey, that would make for an interesting client call! Rather, I mean you should act as a perfect host/hostess in regards to how you run your business.
Like many people, I use to live for the weekends. With only 90 minutes between getting home from work and bedtime, I constantly thought “There’s no way I can do [this] today, I’ll do it this weekend!”
[This] being writing a blog post, folding clothes, organizing the linen closet, whatever!
Then the weekend would come and I’d be too swamped with laundry, dishes, grocery shopping, etc. to actually enjoy spending time with my family like I wanted to.
Meanwhile I was working 40+ hours every week with a 45 minute commute each way and still barely making ends meet.
When it comes to time management, it doesn’t matter how many “to do” lists you write out or how many affirmations you say, if you’re not clear on WHY it all matters, you’ll never break the habit that is procrastination.
A mastermind group is essential to becoming a successful online entrepreneur (and yes, I’m totally including those of you who are “just” bloggers!)
Most online entrepreneurs fail within the first 6 months, not because of a lack in funding or knowledge, but because of isolation! It can be so incredibly difficult to push forward when you don’t have a group on your side cheering you on, a group who “gets it” and can support you in a way that keeps you down the pathway to success.
What is a Mastermind Group?
A mastermind group removes you from that isolation and plants you into a “collective brain” – a group in which you’ll find support, accountability, and ideas that you might not have otherwise thought of on your own. The relationships you develop within a mastermind are key to finding long-term success as an entrepreneur.
Some mastermind groups focus on one specific goal (i.e. hitting a profit target within a set amount of time) while others are a bit more broad, allowing for the benefits of being in a solid group of colleagues while still providing the room to customize your goals and forge your own path.
How Much Does a Mastermind Group Cost?
Now these mastermind groups always GREATLY vary in price – sometimes free, but often ranging towards thousands of dollars per session.
I myself have paid $350 for a 30-day program and $1,800 for a 3-month program – both greatly beneficial, though I found the longer group was what really propelled me into finding the success that I now have as a frugal-living blogger and business strategist.
That said, I do not recommend trying to go the free route with a mastermind group. Even if you have the drive to build connections, many others will not, as there is no investment to keep them motivated on the days where they’re feeling anything but.
How Do You Find a Mastermind Group?
There are a number of ways you can find a mastermind group, but typically you want to find one that is facilitated by someone who A) has the experience with organizational leadership and B) has worked within a number of mastermind groups to know what works/what doesn’t.
My best advice for finding a mastermind program is to ask in your favorite Facebook groups (like Entrepreneurs and Bloggers in the Spotlight!)
LinkedIn is also a great resource, provided you already have solid connections and can trust their recommendations.
That said, I often offer mastermind group opportunities like this one:
This mastermind program is absolutely for you if:
- You find yourself feeling as though you live online.
- You can’t seem to find the balance between hitting your profit goals and not stressing over the amount of time put into your business.
- The thought of an 8-week commitment makes you nervous – I can’t think of anyone better to join, because I KNOW you need help finding the confidence in your business and ensuring that failure is NEVER again an option.
- You’ve been running your business for 6+ months and have yet to make a significant profit, despite strong efforts.
- You read the part about isolation and felt your heart sigh. You don’t have to be alone in this!!
Unstick Your Stuck Group Outline
I will host weekly sessions in which we’ll share each other’s successes, struggles, and we’ll come together to brainstorm how best to help each of the members move forward. These sessions will be live, but recorded, so you don’t have to worry about working MY schedule into yours.
You will also be granted access to an exclusive Facebook community, provided lifetime access to recordings of all sessions held, and be provided with 24-hour support via the group and e-mail access to me.
We will cover:
– Setting + Strengthening the Foundation of Your Business
– Paving the way for passive income products
– Maintaining momentum to keep out of your lazy zone
– Creating a solid support system
– The best marketing techniques and how to adapt them for your specific business
– Time management
– Automation systems
– And SO much more!!
It’s important to note that this is not just a group for advice, but a positive place to bring your goals to life. Each and every one of us would be there to support each other and manifest each others goals. This group *WILL* be industry changing and if you’re eager to be a part of it, DO. NOT. WAIT.
Enrollment is currently closed, but be sure you’re on my e-mail list so you don’t miss the next opportunity!
Do you have an editorial calendar for YOUR online business?
You KNOW consistency is key in making a success of your business, but how do you follow through on that? Whenever you sit down to work, do you find yourself staring at a blinking cursor, quickly distracted by Facebook?
If you’re in my Facebook community, you’ve heard me say dozens of times that no matter what kind of entrepreneur you are, you should have a blog. It sets up such an easy pathway for readers (and potential clients!) to find you.
Perhaps you hear me say that, though, and you think “Okay, but what do I write about…?”
If you run an online business, you should have a blog. It’s an easy way to share your value and expertise, and when done right, it can easily drive traffic to your website in a nearly-passive way.
So how do you get started running a successful blog?
With an EDITORIAL CALENDAR!
Grab your free template by clicking here then continue on below to learn all about how to implement your editorial calendar efficiently!
How to Create an Editorial Calendar:
1. Go deeper with your goals
How will you get your audience from Point A (your post) to Point Z (your sales)? What sort of pathway do you want them to take? How do you best connect to your ideal clients? When you consider these factors as you map out your goals for your calendar, it becomes much easier to not only direct yourself, but to direct those leads that will (ideally) become paying clients. Don’t just scratch the surface and say “I’ll write four posts on W, X, Y, Z” and then expect mind-blowing results. Each post should have a purpose beyond just free value for your readers.
How do your priorities factor into your writing/videos? How can you use these to ensure an easier transition from new reader to client? IS writing a blog or doing regular videos ACTUALLY a priority for you? Whether you write for a blog, do a podcast, do videos, or all of the above, you should have all of those commitments factored into the overall editorial calendar. If you’re just starting out, start slow and pick ONE media platform to run with. If writing comes naturally to you, but you don’t have the time or care to make video a priority, don’t try to squeeze it in there because you think you’re “supposed to.” This is your business. There is no “supposed to.”
3. Start with pen and paper
Physically writing out your editorial calendar will take you a LOT farther than plugging it into an online program. Put paper to pen and create PHYSICAL proof of your passion and abilities. Allow for a judgement-free space and write down whatever comes to mind, even if it feels totally unrelated to your business. Just write. See what starts to flow and build from there.
Decide how often you’re going to post and BE realistic. Don’t start off posting 2x/week and then suddenly leave your audience hanging by disappearing for a month. Always be at least one post ahead. Better to set the bar low and have extra posts then to set it too high and fail to stay consistent.
5. Pay attention to the dates
Think about the months/seasons as you begin to plan. Example: January – New Year Resolutions, recovering from the holiday season, starting off a new year right, etc. February – Valentine’s Day, getting started on taxes, Mardi Gras, etc. March – St. Patrick’s Day, spring cleaning, end of Quarter 1, etc. How can you use these to develop content themes? Map out your entire year if you have to, even if it’s just a bare-bones framework.
6. Work backwards
Along those same lines, if a holiday passes and you find yourself thinking “Man, that would’ve made for a GREAT blog post!!” then WRITE IT! Imagine if you wrote TWO blog posts every week and only posted once. You’d be an entire year ahead come December!!
7. Brainstorm & Free Write
Still stuck on the pen and paper part? Give yourself 30 minutes to brainstorm. No judgement, no dumb ideas, just free write for 30 minutes. THEN go back and decide what’s worth plugging into your editorial calendar. From there you can come up with keywords to focus on, photo you’ll need to take/find, and note what content you’ll use to nudge people towards your programs/products.
8. Keep it visible
However you decide to compile your editorial calendar after creating the rough draft, do it in such a way that it STAYS IN FRONT OF YOU! Pick up a yearly calendar from the dollar store and use it only for your editorial calendar – pin it up in front of your desk. Or use a program such as CoSchedule or a WP plug-in like Editorial Calendar.
Actually create your editorial calendar and you’ll already be one step ahead of those still staring at their blinking cursor.
Stop staring, get to it today!
Do you have YOUR editorial calendar done for this year?
Books for entrepreneurs are a dime-a-dozen, so how do you know which books are actually worth your time? If you’re in my Facebook community, you know that I *LOVE* to talk about books. Every Wednesday I encourage the members to share their recent reads – whether for fun or business.
This week, I’d love to share with you my top five favorite books for entrepreneurs and why I’ve found them essential in business.
Disclaimer: The links below are affiliate links – this means I may receive commission on any products purchased through these links at no additional cost to you. My recommendations are in no way impacted by being an affiliate, they’re simply there to help fund my coffee + book addictions.
Favorite Book #1 – Thank & Grow Rich
I only just recently read this book by I’m absolutely going to dive back into it again soon! Pam Grout provides such amazing insight into living a life of gratitude and setting your intentions for the day, plus I just love her personality throughout it. This is most certainly the book for you if you need a bit of a nudge to be more grateful throughout your daily life.
Favorite Book #2 – Global Voices Social Media
I bought this book when I read the preview and saw that “Mama Kipp” had shared her story. I’ve been a HUGE fan of The Daily Love and Mastin Kipp for over 10 years now, so this pulled me in quick. This book contains stories from 25 different women and oh.my.goodness it’s so inspirational! I firmly believe that every person has a story worth sharing – watch my livestream on that here – so reading these 25 stories was an absolutely empowering experience. Man or woman, this book is worth checking out, particularly since it’s only $0.99 right now!
Favorite Book #3 – The Big Leap
I bought this book via my Audible subscription and really loved listening to Gay Hendricks read his own book. There’s such a power behind this book, made all the more evident through his reading of it. Through The Big Leap, we learn about “upper-limiting” – a sort of ceiling we establish for ourselves, a comfort zone that keeps us held back from reaching our full potential. If you find yourself often bordering on burn out or “coincidentally” getting sick every time you take two steps forward towards success, you absolutely need to read this book.
Favorite Book #4 – 15 Secrets Successful People Know about Time Management
I’ve read dozens of different books on time management, but this is the one that I always circle back to. Kevin Kruse totally speaks my language (hello, love of efficiency!) but he also provides a ton of actionable tips and “tricks” for those who are new to the world of time management. So much of what he suggests are things you can implement immediately, taking so much stress off your shoulders and living out a fuller, happier, healthier life. If you want to learn to better respect your own time, check this one out for sure!
Favorite Book #5 – How to Blog for Profit (Without Selling Your Soul)
This was the very first book I bought when I decided to launch my first for-profit blog. I absolutely adore Ruth Soukup and her writing style. While this book isn’t necessarily a riveting read for those who are more experienced in the wonderful world of blogging, I felt it still earns a place on this list because it brings to light certain things we tend to forget – like being mindful of your “voice” and how to better streamline your efforts. If you have an online business that doesn’t include a blog in your business model, you should most definitely check out this book and discover how to reach out to your target market in a more efficient manner.